Tuesday, September 16, 2014

U2's Surprise iTunes Strategy: the Industry Reacts (Rolling Stone)

U2's deal to release its new album Songs of Innocence for free via iTunes is not without precedent, but in combining Beyoncé's surprise-album strategy with Jay Z's corporate partnership with Samsung for 2013's Magna Carta... Holy Grail, is this the future of big-event releases? 

No comments:

Post a Comment