Led Zeppelin wasn’t the first band in rock ‘n’ roll to be given their own label, but they surely were among the most successful. In May 1974, they kicked off the experiment with a bang, launching Swan Song Records.
The idea to form their own custom label was first tossed around a year earlier when the band’s original contract with Atlantic Records expired. Naturally, Atlantic president Ahmet Ertegun was keen to do whatever it took to keep one of his label’s biggest acts. With full knowledge of the unprecedented leverage they had, the band’s manger Peter Grant struck a deal with Ertegun for the group to work under their own distinct imprint with an exclusive distribution deal given to Atlantic.
Read More: 40 Years Ago: Led Zeppelin Launch Swan Song Records | http://ultimateclassicrock.com/led-zeppelin-swan-song-records/?trackback=tsmclip
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